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Sherwin-Williams Incredible White (SW 7028)

Read all about Sherwin-Williams Incredible White in our complete paint color review!

Sherwin-Williams Incredible White is a light warm gray with violet undertones that get stronger and even pinker in lower light.  It looks glorious in rooms flooded with light. It is one of Sherwin-William’s Top 50 Colors.

Take care with this color because it can shift into a very pink neutral when the light gets lower. If that’s what you want, consider this a perfect tool. If you don’t, then test thoroughly.

This is a great paint color for Farmhouse color palettes and Classic color schemes.

Below is a light-flooded living room area where you can see how Incredible White looks.

Living room with SW Incredible White walls and White sofa
SW Incredible White living room, photo by M. Camilli
Incredible White SW 7028 sample
Incredible White (SW 7028)

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Incredible White LRV

Incredible White has an LRV of 74.8 which makes it very light greige or darker off-white.  LRV is short for Light Reflectance Value, which is a measurement of how light (LRV=100) or dark (LRV=0) a color is.

Is Sherwin-Williams Incredible White warm or cool?

Incredible White is definitely a warm light greige thanks to its strong violet undertones.

What are Incredible White’s undertones?

As mentioned above, Incredible White has very strong violet undertones, unusual in a color that is so light.

When should I use Incredible White?

Use Incredible White in light-filled rooms if you want a warm white that will look soft and warm. It looks absolutely gorgeous. It’s also a great wall color if you have lots of green foliage outside, to counteract the green with its violet and pink undertones.

It also looks great with violet-gray hard finishes such as the elephant gray stone in the fireplace below.

This paint color looks amazing with warm wood floors and accents. It also acts as a great backdrop for bright colorful rugs, art and other accessories.

Living room with Incredible white walls.
Incredible White walls with Extra White trim, photo by M. Camilli

You can also use Incredible White in a low-light room if you want a light soft pink color. If you don’t believe me, look at the photo below. This was my teenage son’s bedroom, and it looked very pink. The color wasn’t bad, it just wasn’t what we expected. We repainted later with Classic Gray because he didn’t want soft pink walls.

Bedroom with Incredible White walls.
Incredible White walls with Chantilly Lace trim/ ceiling, photo by M. Marceny

When should I avoid Incredible White?

Avoid Incredible White in low-light rooms if you don’t want the walls to flash pink. A few weeks ago I went to look at new builds with my brother and I saw a house with green-gray cabinets and Incredible White walls and ceilings. Once I pointed it out, my brother couldn’t wait to get out of there, and the poor realtor couldn’t unsee it.

Think of this color as a tool. If you want light pink walls, it’s for you. If you don’t, then pick another color.

Pick paint colors with confidence.

Should I try a Sherwin-Williams Incredible White kitchen?

In the kitchen below, Incredibly White is beautiful on the walls, with lots of foliage outside to counter the pink. We painted the cabinets Extra White and the kitchen was lovely. My preference would be to keep it as a wall color instead of as a cabinet color.

SW Extra White kitchen cabinets with warm natural wood floors
Incredible White walls in the kitchen with Extra White cabinets, photo by M. Camilli
SW Extra White kitchen cabinets with warm natural wood floors
Incredible White Kitchen with Extra White walls, photo by M. Camilli

Is an Incredible White living room a good idea?

Absolutely, especially if the living room is flooded with light and contrasted with white trim and ceilings. The living room below is just beautiful, and Incredible White is a great background for the potted plant.

Living room with Incredible white walls
A living room with Incredible White walls, photo by M. Marceny

Can you use Incredible White as a whole-house color?

The challenge to using Incredible White as a whole-house color is that it will behave differently as the light varies. If you are happy with what it does, then it’s ok. I prefer a more neutral color such as Classic Gray as a whole-house color.

Think of Incredible White as a tool. If you have some rooms that are shady, they will lean into the pink. Sunny light-filled rooms will look warmer and more neutral. If you have lots of foliage outside, Incredible White will reduce green reflection on the walls.

Kitchen and dining room with incredible white walls and Extra White cabinets, ceilings and tri.
Incredible White kitchen and dining room, photo by Maddie Camilli

You can see in this home how Incredible White works really well in a wide variety of spaces, from the slightly darker dining room (above) to the bright entryway (below) and wide open living space. Each space looks completely different.

The entry below shows how beautiful Incredible White walls are with colorful books and a warm wood front door and floors.

Home entry with Incredible White walls.
A bright entryway with Incredible White paint photo by M. Camilli.

The fireplace wall is beautiful with a cool stone with violet undertones.

Living room with SW Incredible White Walls and Extra White trim and mantle.
Photo and Design by The Color Concierge. This stairway has Classic Gray walls and Simply White trim.

Best Trim and Ceiling Colors

Clean or cool whites such as Extra White (SW 7006)  look clean and crisp with Incredible White.  High Reflective White or SW White Snow will also look lovely. Use the same white color for the trim (satin sheen) and ceiling (flat sheen) 

Avoid creamy whites as trim because they tend to be too dark and their undertones may clash.

If you are looking for a white trim and ceiling color, I don’t recommend Incredible White because of its strong violet undertones, and darker LRV.

In the living room below, the trim and ceiling are SW Extra White (review).

Living room with Incredible White walls
Incredible White walls, Extra-White trim, and ceiling, photo by M. Camilli

Incredible White for Exterior White Color Schemes

I don’t have a photo of an Incredible White exterior, although we did use it once and it was lovely. It was perfect because the homeowners had lots of trees on their lot, and the green countered the violet undertones. It was lovely.

Sherwin-Williams Incredible White Color Comparisons

Here’s how Incredible White paint stacks up to some similar colors.

Incredible White vs Eider White

Eider White behaves almost identically to Incredible White. It’s slightly darker, but just as violet/pink. Most people won’t be able to see the difference between the two colors. SW Eider White might be a bit more muted.

Incredible White vs Eider White

Incredible White vs Agreeable Gray

The reason I show this comparison is that often homeowners consider Incredible White instead of Agreeable Gray because Agreeable is compared with almost every Sherwin-Williams color. Below they look kind of similar, but Agreeable is much warmer and has greener undertones. Incredible is much lighter and far more violet. I wouldn’t use them in the same situations.

Incredible White vs. Agreeable Gray

Incredible White vs Alabaster

These two colors aren’t even close, but like Agreeable Gray, Alabaster is a commonly used color for homeowners. They are both categorized as whites, but as you can see Incredible White is more of a greige and Alabaster is a creamy lovely white.

Incredible White vs Alabaster

Incredible White vs. Benjamin Moore Silver Satin

Silver Satin is the closest Benjamin Moore color to Incredible White, but it’s not very close. They both have violet undertones, but I’ve never seen Silver Satin flash pink – it’s more neutral than Incredible White.

Incredible White vs. Silver Satin

What is the best way to test Incredible White?

As always, don’t forget to test your paint colors! The easiest way to sample Classic Gray (and any paint color for that matter) is via SAMPLIZE. Their peel-and-stick paint samples are easy to use and true to color. With Samplize you can easily see how different shades look on your unique wall.

If you’d like to test the colors that we mentioned in this post, link below for the Samplize samples:

Incredible White, Alabaster, Agreeable Gray, Eider White, Silver Satin, Extra White

Key Learning Points

Incredible White is a very specific color that has strong violet undertones. Think of it as a tool.

  • If you have some rooms that are shady, they will lean into tpink with Incredible White.
  • Sunny light-filled rooms will look warmer and more neutral.
  • If you have lots of foliage outside, Incredible White will reduce green reflection on the walls.
  • For trim and ceilings, use clean and crisp white paint colors such as SW Extra White, High Reflective White, and White Snow. Avoid creamy whites as trim.

One more thing… we do not recommend that you try to paint match Incredible White or any other Sherwin-Williams paints with Benjamin Moore, Behr, or any other manufacturer.  Paint color formulas are difficult to duplicate, and whites are especially hard to get right.  Read more about paint matching here.

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Classic Gray Color Review

Extra White Color Review

We love your comments! Please note that the blog is meant as general advice, and it is not possible to give out specific answers to your paint questions.  If you want more specific advice, please consider purchasing a color consultation. Thank you for your understanding.

7 Responses

    1. Hi Karen,
      It could! But it depends on what your plans are for the backsplash and countertop. If you stick with a clean white backsplash and a white quartz countertop with violet-gray veins it could look lovely. Depending on the lighting in the room, It might look slightly pink, but that is a look that is really in style today, light pink cabinets with a blue-green lower cabinet. It just depends on the whole composition. Just make sure you test, test, test in natural light.
      Thank you,

  1. If I painted my cabinets incredible white already and I want to try to “hide” any pink tones what would be a good medium to darker gray for the walls? Thank you!

  2. If I painted my cabinets incredible white already and I want to try to “hide” any pink tones what what undertone in gray should I try for-more violet like the fireplace? Thank you!

    1. Hi Kerry,
      The best way to hide a violet undertone is with a violet undertone, believe it or not. Check our Repose Gray or Dorian Gray and always test your paint colors.

  3. I have incredible white on the walls and I’m looking to install some diy storage units (essentially base cabinets) in a home office. What kind of green would look good? I love something along the lines of SW Pewter Green.

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Meet Michelle

Driven to help clients fall back in love with their homes with intentional paint color schemes. She started the company based on her passion for color and its ability to make a house a home.

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8 Easy Ways to Pick Paint Colors